6 sprint goals every construction company should set

You’ve got leads… now let’s make them count

Over the last few weeks, we’ve helped you:

• Build your marketing funnel

• Forecast revenue

• Reactivate dormant leads

• Qualify and close new inquiries

Now it’s time to shift focus from closing a few big jobs…

To building repeatable momentum every month.

This is where most companies stall out. They hit one sales goal and then lose steam.

The solution?

Sprint goals, simple, repeatable actions that drive compounding growth, even when lead flow slows.

Let’s walk through how to set them up.

1. Set goals around processes, not just results

Sales and marketing targets (e.g. close rate, # of bids, ROI) are great, but they’re lagging indicators.

What actually drives results are the sprint goals behind them.

For example:

• ✅ Call 3 past clients per week and ask for Google reviews

• ✅ Follow up weekly with every open sales prospect until a “yes” or “no”

• ✅ Audit 5 leads/month to verify source attribution (e.g. was it really a realtor?)

• ✅ Send 2 helpful posts/month on LinkedIn or Instagram

• ✅ Send 1 newsletter/month to stay top of mind with past clients

• ✅ Review your average time from qualified lead → contract signed, and remove bottlenecks

These are the types of goals that keep your pipeline full even if lead flow slows.

2. Review and repeat sprint goals every month

Each month, gather your team and ask:

• Where did most of our leads come from?

• Which sprint goals helped us close?

• Where are we dropping the ball?

Example: You might realize that 80% of your closed work came from referral partners, but you only called 2 of them last month.

Now you’ve got your next sprint goal.

3. Don’t let attribution get sloppy

If your CRM says a lead came from a referral, make sure that’s true.

We’ve seen companies wasting ad budget while crediting the wrong channels, just because someone forgot to ask how the client actually found them.

A good sprint goal: Audit 5 leads/month to verify attribution.

We’ve got a checklist for that too.

4. Fix one sales bottleneck per month

Ask yourself: What’s slowing down our sales cycle?

It’s often right after the first call:

• Client goes cold after the estimate

• Nobody owns the follow-up

• You’re stuck waiting on selections, budgets, or team input

Make it a sprint goal to fix just one part of that cycle. You’ll save weeks and win more jobs.

Sprint goals give your team momentum.

They reduce wasted spend.

And they keep your pipeline active even in slow months.

Want help implementing sprint goals with your team?

👉 Book a strategy call and we’ll show you how to build a monthly sprint cadence and remove the hidden bottlenecks costing you deals.

Forward always,

Paul Atherton

CEO and Co-Founder of Highspire