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Make better business decisions, consistently 🎯
How aligned core values create optimal performance with less friction


Your company makes dozens of critical decisions.
Who to hire. Which projects to take. When to invest in growth.
The most successful companies make these decisions through a clear framework: their core values.
When leadership teams are fully aligned on both personal and company values, and every decision flows through this lens, optimal performance follows naturally.
But identifying and implementing the right values isn't about copying another company's list or choosing what sounds good.
It starts with understanding your leadership team’s own core values.
(We recommend starting with Ken Keis’ Values Preference Indicator assessment - it's a powerful tool for clarifying personal values that can translate to business success)
From there, look at your top performers - both internal team members and external partners.
What qualities make them exceptional? What behaviors do they consistently demonstrate?
This analysis, combined with leadership's personal values, reveals the principles that will drive real results in your business.
Try narrowing these down to just four core values that will guide every significant decision, and stress-test them:
Would you hire based on these values?
Would you choose customers based on these values?
Would you make key project decisions based on these values?
Would you select vendors based on these values?
When the answer is consistently "yes," you've found your company's guiding stars.
This isn't just theory for large organizations - whether you're running a $500,000 company or a $100 million operation, these principles remain just as crucial.
Now, moving from understanding values to actually implementing them is where most companies get stuck.
At Highspire, we help construction companies build strong operations and lasting wealth through proven systems and strategies. Because when your entire organization is aligned around clear principles, success follows with less friction.
Let's build a stronger, more intentional business together.
Highspire
